The Wicklein Company

Gottfried Wicklein

Karl Wicklein took over the management of the company together with Christa Walter (née Wicklein). Both families rebuilt the factory, situated on the Bucher Straße in Nuremberg, which was destroyed in the Second World War. In 1972 Karl Wicklein died, being only 47 years old.

Christa`s son, Ernst-August Walter, managed the company from 1972-1988, together with his sister Christa Eder (née Walter).

In 1988, the gingerbread- and sweets factory Gottfried Wicklein was taken over by Lebkuchen-Schmidt.

Today, Wicklein Lebkuchen is the leading brand for Original Nürnberger Lebkuchen – regionally, nationally and internationally known and loved for a good reason! Till today, the famous Wicklein gingerbread still owes its special flavor to our old recipes, which are true to the traditional handicraft.



Lebkuchen and Pastry Specialties from Wicklein distinguish themselves by best taste and certified quality.

Select ingredients, fine recipes and careful processing are as important to us as well as a certified quality management system: With the quality-assurance system based on IFS: International Food Standard we guarantee highest quality-standards in manufacturing our products “under hand and seal”.

Ever since our company stands for responsible action. In addition to meeting the highest quality standards, sustainability is a key criterion for our production. That’s why our specialities are Fair Trade certified. In this way, we ensure that targeted support is given to small farmers and producers in developing countries – for example by paying a fixed minimum price, adhering to strict environmental standards or strictly prohibiting child and forced labor. More information is available at


The history of Nürnberger Lebkuchen

Lebkuchen-Tradition in Nürnberg

It was in 1409 that the word Lebkuchen was first mentioned in a Franconian manuscript. The oldest existing written Lebkuchen recipe originates from the sixteenth century. The original simple medieval recipes became more and more developed, as evidenced by the “Complete Nürnberg Cookbook” from 1691.

Honeycutters and Lebkuchen-bakers

In the fifteenth century, beekeepers or honey-cutters collected honey from woodland bee-hives in the Reichswald forest just outside Nürnberg. As Nürnberg was located at the intersection of several famous trade routes, bakers had access to all manner of exotic spices. It was from these ingredients, together with honey and nuts that the first Nürnberg Lebkuchen originated. Even in these early days, it was held in such high esteem that in 1643, the Lebkuchen bakers left the bakers’ guild to set up an association of their own.

Protected Origin

Since 1996, the designation “Nürnberger Lebkuchen” has enjoyed legal protection as a geographic designation of origin, and is thus recognised throughout Europe. The most important requirement to be allowed to carry the famous name is manufacturing within the city limits of Nuremberg.

Lebkuchenguide for Connoisseurs

Nine spices are essential!

With camels along silk road, with sailing ships across the Mediterranean Sea, and with donkeys across the alps – the long and exhausting track of the spices in the Middle Ages went from the most remote places on earth via Venice to Nuremberg, the important centre of the spice trade during that time. Like this, the old gingerbread-bakers used some of the worlds oldest traded goods to create a tradition – gingerbread with the most delicate exotic spices; an experience for all senses.

Honey – liquid gold

As one of mankind`s oldest foods, the tradition of honey shows that is has alyways been a precious good throughout history. Each civilization, from the Ancient Egyptians to the Romans and the Germanic tribes worshiped this healthy natural product, as sweetener medical elixir or by singing about ists alcoholic form, the “mead”. In the medieval Nuremberg, “Zeidler” were the guardians of the bees, who ensured the availability of this important ingredient of the Nürnberger Lebkuchen. Today beekeepers protect and keep the bees as an important part of our ecosystem.

Chocolate with 70% cocoa:

For all Lebkuchen and pastries which are coated with dark chocolate we solely use high-quality chocolate with an especially high cocoa content of 70%. The term is dark chocolate.

Premium Elisen-Lebkuchen

They are the “Premium Product” amongst the Oblaten-Lebkuchen. The masses must contain a minimum of 25% almonds and/or hazelnuts and/or walnuts and maximum 10% cereal flower is allowed. According to the guidelines for fine bakery products the masses – also called doughs – are spread onto the wafers and are baked after a slight drying of the surface. Afterwards the Lebkuchen are refined with chocolate or sugar icing.

Fine Oblaten-Lebkuchen

This variety contains not less than 14% of nuts and kernels. Our Meistersinger Oblaten-Lebkuchen contain even 20% nuts and kernels. 50% thereof are almonds and/or hazelnuts and/or walnuts.

White Lebkuchen

White Lebkuchen contain a minimum of 15% whole eggs or a corresponding quantity of egg – or milk – protein products, and not more than 40% flour or starch. Being characterised by a mild anise flavour and their biscuit-like consistency they are produced in rectangular form and are neither glazed, coated or filled. An addition of oilseed is not required.

Brown Lebkuchen

These include all types of Lebkuchen which are formed, rolled or cut out and not baked on wafers. They are produced with or without oilseeds. Lebkuchen with this designation, i. e. without an indication of oilseed contents, may contain no more than 3% added fat in relation to the flour content.

The Lebkuchen-Bakery

our new shopping-experience in Nuremberg

Centrally at the Main Market Square in Nuremberg, the location of the world famous “Christkindlemarket”, you can experience the high art of Lebkuchen baking with all senses! Our new shop-café “Die Lebküchnerei” – The Lebkuchen-Bakery presents itself as outstanding world of shopping and taste. Here you can enjoy pasty specialties from Wicklein in our unique ambience, combining both tradition and modernity, in a relaxing atmosphere after your city tour and you can admire the century old craftsmanship very closely.

Experience our complete assortment throughout the whole year, watch skilled Lebkuchen bakers and bring very special, individual gifts home for your beloved ones. A place to discover, enjoy, stay and shop.

Our assortment

Download the new catalogue (USA & Canada) !

(Only for USA und Canada)

As our products are seasonal items, which delight people during autumn and the pre-Christmas period, you find Wicklein from September to December in the shelves of the most important food-retailers. Our products cannot be ordered directly.

Download the new catalogue (all other countries) !

Contact / Imprint

Gottfried Wicklein GmbH & Co. KG
Nürnberger Lebkuchen und Gebäckspezialitäten
HRA 9598 – Nürnberg

USt.-ID: DE133407446

Öko-Kontrollstellen-Nr. DE-ÖKO-003

Wicklein Lebkuchen Verwaltungs GmbH,
Nürnberg, HRB 12575 – Nürnberg

Gerhard Schmelzer
Dr. Jürgen Brandstetter

Hauptmarkt 7
90403 Nürnberg

Telefon: (0911) 892 08-0
Telefax: (0911) 892 08-55

Privacy Policy

Privacy policy

We treat all personal data as confidential as a matter of principle. We strictly comply with the legal requirements (BDSG, GDPR, TMG) governing the collection, processing, and use of such data.

Storage of access data in server log files

You can visit our website without providing any information about yourself. We only store access data in so-called server log files, such as the name of the requested file, date, and time of retrieval, transmitted volume of data, and the requesting provider. This data is only evaluated to ensure fault-free operation of the website and to improve our offer and does not enable us to derive any personal information about you.

Use of cookies

To make visiting our website appealing and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your computer. Some of the cookies we use are deleted again at the end of the browser session, that is, when you close your browser (called session cookies). Other cookies remain on your terminal and enable us or our partner companies to recognize your browser on the next visit (persistent cookies). You can set your browser in such a way that you are informed about cookie setting and decide whether to accept them individually or to accept cookies in certain cases or reject all cookies. If you do not accept cookies, the functionality of our website may be restricted.

Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc. (“Google”). Google Analytics uses so-called “Cookies”, text files that are stored on your computer and that enable analysis of your use of our website. The information about use of our website generated by the cookie is usually transmitted to a Google server in the USA and stored there. However, if IP anonymization is activated on our website, your IP address is first truncated by Google within the member states of the European Union or other treaty states of the European Economic Area agreement. Only in exceptional cases is the full IP address transmitted to a server in the USA by Google and truncated there. Google uses this information on our behalf to evaluate your use of our website to compile reports on the website activities and to provide other services to us relating to use of the website. The IP address communicated by your browser under Google Analytics is not combined with other data by Google. You can prevent the storage of cookies with an appropriate setting of your browser software; however, we point out that, in this case, it may not be possible to use all functions of this website to the full extent. Moreover, you can prevent the acquisition of the data that is generated by the cookie and refers to your use of our website (incl. your IP address)byGoogle and processing of this data by Google by downloading and installing the browser plug-in available at the following link

As an alternative to the browser plug-in, you can click this link Deactivate Google Analytics  to prevent acquisition by Google Analytics on this website in the future. In this case, an opt-out cookie is stored on your terminal. If you delete your cookies, you will have to click the link again.

Ordering data

In use of your data, which are required to process your order, we comply with the legal retention periods. According to the legal requirements (BDSG, GDPR, TMG), you have the right to find out free of charge what data are stored about you as well as the right, where applicable, to rectification, locking, erasure, restriction of processing or portability of this data.

Creditworthiness check

Our company regularly checks creditworthiness on conclusion of contracts and, in certain cases, in which a legitimate interest applies, of existing customers. If we perform an upfront service, e.g. in the case of purchase on account, to pursue our legitimate interests, we may obtain creditworthiness information from Creditreform, Theodorstrasse 11, 90489 Nuremberg, the Verband der Vereine Creditreform e.V., Hellersbergstrasse 12, 41460 Neuss, and Creditreform Boniversum GmbH, Hellersbergstrasse 11, 41460 Neuss, from which we receive the required data. Legitimate interests under Art. 6 Sec. 1f EU-GDPR include: Decision to grant credit, initiating business relations, claim, creditworthiness check, information for enforcement of writs of execution.

For this purpose, we communicate personal data required for a creditworthiness check either to Creditreform, the Verband der Vereine Creditreform e.V. or Creditreform Boniversum GmbH, and use the information we receive about the statistical probability of a default of payment for a considered decision about the initiation, performance, or termination of a contractual relationship.

To describe your creditworthiness, said companies form a score value with your data that takes into account data on age, sex, address data and, in some cases, payment history data. These data are included in the score value calculation with different weightings. You legitimate interests are taken into account in accordance with the legal requirements.  Our customer service will gladly help you with questions relating to creditworthiness information.

Your data are stored while knowledge thereof is necessary to achieve the purpose for which they were stored. Knowledge is usually necessary for a storage duration of initially 6 months. After expiration, a check is made to see whether storage is still necessary, otherwise the data are erased. If a matter has been completed, the data will be deleted three years after completion. Entries made in the list of debtors are canceled in accordance with § 882e ZPO (German Civil Procedure Code) upon expiry of three years from the date of the instructions to enter a debtor in same.

You have the right to access the personal data stored about you. If the stored data are incorrect, you have the right to rectification or erasure. If it cannot be ascertained immediately whether the data are incorrect or correct, you have the right to have the data locked until the claim is clarified. If your data are incomplete, you can demand their completion. If you have given your consent to processing stored data, you have the right to revoke this consent at any time. Revocation does not affect the legality of processing of your data performed until revocation based on your consent.

Processing of the stored data is performed for compelling legitimate reasons of protection of creditors or credit protection that regularly override your interests, rights and freedoms, or are used to assert, exercise or defend legal claims. Only on grounds relating to your particular situation and that are demonstrated can you object to the processing of your data. If such grounds demonstrably apply, the data shall no longer be processed. If you object to the processing of your data for advertising, opinion survey, and marketing purposes, the data will no longer be processed for these purposes.

Communication of data to transportation companies

We work together with various transportation companies for the purpose of delivering the goods ordered. The following data may be communicated to these transportation companies for the purpose of delivering the ordered goods or announcing said deliveries: First name, last name, postal address, phone number. Processing of the data is performed on the legal basis § 28 Sec. 1 No. 1 BDSG / (Art. 6(1) b. GDPR effective May 25, 2018. With the exception of the information stated above, we do not transmit your data to recipients domiciled outside the European Union or the European Economic Area.

Erasure of data

Your personal data will be erased if you have asserted your right to erasure when the data are no longer required for the purpose for which they were stored or if their storage is impermissible for other legal reasons, provided legal obligations to retain the data do not apply.

If your account information is merged by a duplicate check that is either automatic or initiated by you, this information is transferred to the new account.

You can revoke your consent to use of your data for the stated purposes at any time.

Legal representatives: Gerhard Schmelzer, Dr. Jürgen Brandstetter. You have the right to object toward the competent supervision authority: Bavarian Data Protection Authority, Promenade 27, 91522 Ansbach, Germany

All operations relevant to data protection and information on data protection are defined in a register of processing activities. All employees and external service providers, who are tasked with the collection, processing, or use of personal data, are obligated by us to comply with the legal regulations (BDSG, GDPR, TMG).

If you still have any questions on data protection or would like to send us a message to obtain information or erasure of your data, please use the following contact data:

Gottfried Wicklein GmbH & Co. KG

Data protection officer

Hauptmarkt 7

90403 Nürnberg